益普索（Ipsos）：2026肿瘤学：疾病概述、市场动态与研究挑战报告（英文版）（32页）.pdf

1、Oncology:The Disease,Dynamics&Challenges of Global Market Research January 2026 Update Ipsos 2026.All rights reserved.1January 2026 UpdatePieter De Richter&Eric Blouin,Ipsos Global Oncology Centre of ExpertiseONCOLOGY:THE DISEASE,DYNAMICS&CHALLENGES OF MARKET RESEARCHOncology:The Disease,Dynamics&Ch

2、allenges of Global Market Research January 2026 Update Ipsos 2026.All rights reserved.2Oncology:The Disease,Dynamics&Challenges of Global Market ResearchAccording to latest available data from the World Health Organization(WHO),nearly 10 million people died from cancer in 2020,with breast,lung,color

3、ectal,and prostate cancers being the leading contributors to these deaths.(1)Startling though these figures are,they rise year on year.Projections by the International Agency for Research on Cancer(IARC)indicate that new cancer cases could climb to 30 million by 2040,with annual deaths up to 16 mill

4、ion primarily due to population growth,aging,and increased risk factors.(2)To put this into context,although excess mortality estimates suggest the true toll could be dramatically higher,the WHO reports just over 7 million confirmed COVID-19 deaths globally to date(May 2025).(3)What these trends hig

5、hlight is that cancer will likely impact every one of us,directly or indirectly,during our lifetimes.January 2026 UpdatePieter De Richter&Eric Blouin,Ipsos Global Oncology Centre of ExpertiseIntroductionThe earliest documented case of cancer is over 3,000 years old and yet,in some ways,it remains a

6、mystery today.(4)While we have learned a great deal about causes and effective treatments,those who work in the oncology market are constantly faced with the challenges of this ever-changing disease.Cancer is complex because it is one term that encompasses many different malignant diseases.There is