黑天鹅数据&英敏特：2025 Z世代饮品的未来研究报告：啜饮与刷屏（英文版）（15页）.pdf

1、Part of GEN Z DRINKSThe Sip(&Scroll)SetFor Gen Z,consumption isnt just functional.Its identity in action.Every snack,meal and drink is a signal of mood,values and aesthetic.In this report,we will explore how Gen Z is snacking to curate their identity.And how brands can create products that young peo

2、ple really want.BLACKSWANDATAI craft my identity through what I consumeMeet the ZsGen Z span the ages of 16 to 28.A generation that stretches across school hallways and wedding aisles,dorm rooms and boardrooms.They are NOT a single cohort.Within Gen Z exists different tribes and micro-generations.Th

3、ere are the Zillennials,for example.Those on the cusp between Gen Z and Millennials.The Zillennials are a digitally-native group shaped by Millennial leanings towards nostalgia,stability and a search for balance.Then theres Gen Zalpha,occupying the neverland between Gen Z and Gen Alpha.They entered

4、adulthood in a post-TikTok world but are still rooted in Gen Z values of authenticity,self-expression and a skepticism of the status quo.Gen Z is fluid,overlapping and full of contradictions.And brands can get lost in the chaos.Understanding the needs and values that unite these tribes is the key to

5、 successful,Gen Z-friendly NPD in 2026.BLACKSWANDATABLACKSWANDATABLACKSWANDATA52K40K8KThe insights inside this report do not come from surveys,panels orfocus groups.Our technology applies AI and predictive analytics to millions of social and online posts to understand consumer behavior.It identifies

6、,connects and predicts future consumer needs and emerging trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovation process.We are Black Swan DataENHANCES BEAUTY+4%110K36,758,171Online and Social Pos