埃森哲：2026奢华永恒：客户主导时代奢侈品行业转型挑战与战略方向研究报告（英文版）（44页）.pdf

1、3Copyright 2026 Accenture.All rights reserved.About the researchLuxe Eternal:The customer edit explores how customers themselves are redefining luxurywhat they value,aspire to and expect from brands today.This years research provides deeper insights into the emerging resonance gap and the ways in wh

2、ich the loyalty contract between brands and customers is starting to become unbalanced.It highlights how shifting attitudes,evolving lifestyles and rising expectations are reshaping the meaning of luxury and the drivers of brand desirability.Our study is based on a survey of 3,435 luxury customers a

3、cross 13 countries:China,France,Germany,India,Italy,Japan,Saudi Arabia,Switzerland,South Korea,Spain,the UAE,the UK and the US.The study includes respondents who purchased across key luxury categories:apparel,footwear,accessories,leather goods,beauty,jewelry and watches,food and fine wine,fine dinin

4、g,wellness,hospitality and travel.The online survey was conducted between November 3-17,2025.The analysis enables comparisons across multiple demographic and behavioral dimensionsincluding age,income level,luxury attitudes and annual luxury spendingproviding a comprehensive understanding of how diff

5、erent customer groups engage with and interpret luxury today.AuthorsJill StandishSenior Managing Director Global Lead,RetailJill leads Accentures Retail client portfoliodeveloping offerings and capabilities that allow retailers to move forward with agility.With over 20 years of experience in retail,

6、she has led digital and physical transformations for global retail brands and built retail practices for leading technology and services companies.Jill was featured among the Top 20 Women Leaders in Business by Womens Wear Daily.She serves on retail industry boards and is active in several industry