Star：新时代 新汽车：2024北京车展见解报告（英文版）（20页）.pdf

1、INSIGHTS REPORTNew Era,New CarsBeijing Auto Show 2024As reported by Chinese government news outlet CGTN,the show featured nearly 1,000 exhibits,with new energy vehicles(NEVs)surging by 70%,showcasing 278 models.This surge highlights Chinas booming NEV market,which now accounts for over 50%of car sal

2、es in the country.This years event was pivotal in identifying market leaders and shaping new market dynamics locally and globally.Lets unlock some key insights and observations together.Luxury is the New(affordable)StandardPage X In-car Wellness becomes the new normalPage X Omnipresence of Digital A

3、vatars vs.lack of Physical AvatarsPage X Car Brands are Building Lifestyle Eco-systemsPage X Targeted Appeal:Crafting Products for Unique Consumer Tastes,Needs and Use CasesPage X Unifying User Experience Playing it Safe:Design HarmonizationPage X Outdoor Trend Becoming MainstreamPage X Aftermarket

4、Customization of Physical Elements Becoming AffordablePage X Second-Row Seats become First-ClassPage X Snapshot of key insightsBeijing Auto Show 2024IN-CAR EXPERIENCELIFESTYLEPERSONALIZATIONLuxury is the new(affordable)standardCar brands creating lifestyle eco-systemsPage 4Page 3Outdoor adventures g

5、o mainstreamPage 6In-car wellness becomes the new normalPage 9Tailored products for unique consumer needs Page 10Affordable aftermarket customization Page 7Digital vs.physical avatarsPage 13Unifying user experience playing it safePage 12Second-row seats become first-classPage 152Trend#1 Luxury is th

6、e new(affordable)standardMajor Chinese brands like BYD,Xiaomi,XPeng and Aito are featuring high-end interior features within their entry level car packages for an affordable price.Luxury seating,advanced haptic surfaces and comprehensive comfort features(heating,ventilation,massaging)are therefore n