尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（11月版）（英文版）（31页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,November 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperatur

2、e check of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses

3、 interested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this November 2025 issue,we surveyed 750 consumers(aged 19+)between 21stNovember 1stDecember.These consumers were situated acr

4、oss all the Korea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.There has been a decrease in spend despite the increase in food-led visitsIncreased food-led visits,despite decrease in

5、 spendIncrease in food-led visitsFood-led occasions are gaining traction(+4pp),while drink-led visits remain stable.This past month consumers have increasingly wanted meals as a part of their On-Premise experience.However,next month 4 in 10 are planning to visit the On Premise for drinks,signaling o

6、pportunity still for drink-led visits.How can you leverage food occasions and create bundled offers that enhance value perception?Decrease in expenditureDespite a notable increase last month,there has been a slight decrease in spend during November(-8,256).While overall spend dipped,consistent visit