尼尔森IQ：2025年意大利现场消费渠道及酒吧餐馆消费动向报告（11月版）（英文版）（32页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,November 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Seasonal changes,with the approach of the holidays and winter months,are driving significant On Trade behaviorsIncrease in visitation frequency

2、in NovemberVisitation frequency changeSeasonal changes and the festive period are reinforcing On Premise engagement,with consumers maintaining a strong presence while shifting toward more regular habits.Fridays and Saturdays remain the heartbeat of socializing,while eveningsespecially late eveningsc

3、ontinue to be the prime occasion.To capitalize on these trends,operators should prioritize staffing and service efficiency during evenings and weekends,ensuring quick and seamless experiences.Combining this with well-structured menus,strong recommendations,and seasonal offerings will help strengthen

4、 customer relationships and drive repeat visits throughout the festive period.Consumption has dropped across several drink categoriesBeer and bottled water remain the most consumed categories in Italian On Premise,confirming their role as staples for value and refreshment.However,seasonal dynamics a

5、re evident:hot drinks have surged in popularity as colder weather sets in.This mix of core and seasonal choices reflects a balanced approach to meeting consumer expectations.Operators should maintain strong visibility for core categories like beer and bottled water while introducing seasonal hot dri

6、nk options to capture incremental spend.Drinks suppliers can leverage cocktail innovation and festive flavors to keep menus engaging and drive consumer curiosity throughout winter.Visitation ratesConsumers show strong intent to keep visiting On Premise venues,with 89%planning to maintain or increase