绿地开发：拓展新客户互动的最佳实践.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.P E X 2 0 6Greenfield unlocked:Best practices for expanding new customer engagementEthel Garcia Simon Matachana(She/her)Head of Partner GTM Segments and Greenfield S

2、Rehan Shah(He/him)Head of Partner Sales Greenfield NA 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AgendaWhy customers need you todayGreenfield Co-selling though the Agentic AI OpportunitySegment approach and real customer impact storiesNew Partner Programs Start transforming t

3、oday 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Your customers are facing new challengesTHE DIGITAL TRANSFORMATION GAP:ADDRESSING AI CHALLENGESSECURE AI53%of enterprises lack AI skills for secure innovation(Zinnov,2025)WHY CUSTOMERS NEED YOU TODAYLEGACY SYSTEMS25%still have l

4、egacy systems that cant support AI workloads(Zinnov,2025)AUTONOMOUS DECISIONSwork decisions will be made autonomously by agentic AI by 2028(Gartner,2025)15%2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.5CUSTOMER-FOCUSED OUTCOMES:BUSINESS TRANSFORMATIONWhat works for partners in

5、Greenfield?SYSTEMATIC CUSTOMER JOURNEY:CLEAR SCOPESTRATEGIC AWS ALIGNMENTNEW PROGRAMSINTEGRATED CUSTOMER EXPERIENCE:SEAMLESSMULTI-SOL OFFERING01020304What worksCUSTOMER SUCCESS THROUGH CO-SELLING 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Customer needs by segment(Greenfield

6、Use Case:Agentic AI)ENTERPRISENeed:Strategic partner for large-scale modernization with governance frameworks.Your Impact:Solutions that transform entire business operations with compliance and security.Customer Outcome:Competitive advantage through digital transformationMID-SIZESMALL BUSINESSNeed:S