加速新客户互动和收入增长.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.P E X 1 0 1Mike EastmanDirector,AMER Cloud Sales Center,AWS(he/him)Kristine HenleySenior Manager,WW Channel>M Programs,AWS(she/her)Accelerate new customer engageme

2、nt and revenue growth 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Why go-to-market at scale?What is a Partner Business Practice?How to Practice Build through the partner profitability framework:Build-Market-Sell-GrowYour next stepsAgenda 2025,Amazon Web Services,Inc.or its aff

3、iliates.All rights reserved.98%of businesses worldwide are small and medium businesses(SMB)90%50%of AWS Marketplace transactions in 2026 will be through Channel PartnersWhat does it mean to go to market at scale?of customers plan to use AWS Partners for generative AI in the next 3 years140kPartners

4、200+Countries and territories 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.90%50%of AWS Marketplace transactions in 2026 will be through Channel PartnersWhat does it mean to go to market at scale?of customers plan to use AWS Partners for generative AI in the next 3 years140kPar

5、tners 200+Countries and territories98%of businesses worldwide are small and medium businesses(SMB)2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The move to multi-cloudRise in demand for AIIndustry and business outcomesCloud Customer Trends75%of enterprise buyers prioritize deep

6、vertical knowledge Zinnov,202581%of SMB and Midmarket firms intend to increase their AI investments TechAisle,202571%of SMBs,87%of midmarket firms are using multi-cloud TechAisle,2025.Most enterprise businesses are already using multi-cloud.2025,Amazon Web Services,Inc.or its affiliates.All rights r