借助人工智能驱动的 Amazon Connect大规模实现个性化客户体验.pdf

1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.B I Z 2 1 9Personalize customer experiences at scale with AI-powered Amazon ConnectAyesha Borkershe/herPrincipal Solution Architect,Amazon ConnectJack Huttonhe/himPr

2、incipal Product Manager,Amazon Connect 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AgendaPersonalization imperative:Why customer expectations demand it Delivering Personalized Experiences at scale:The Amazon Connect approachDemo:Agentic powered personalized interactionsProven

3、Results:Customer success storiesInnovation Spotlight:New agentic capabilities with Amazon Connect 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Breaking through to consumers requires personalized user experiences

4、76%of consumers are more likely to consider purchasing from brands that personalizeOrganizations that implement personalization realize a 10-15%lift in revenueSource:“The value of getting personalization rightor wrongis multiplying”,McKinsey 2025,Amazon Web Services,Inc.or its affiliates.All rights

5、reserved.Personalization is in our DNA 25 years of learning and innovatingThenAmazons first recommendation feature launched in 1998 Delivering sophisticated,unique experiences to customers across industries,geographies,channels,and devices using machine learningNow 2025,Amazon Web Services,Inc.or it

6、s affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Personalized discovery with AI:Help me decide in action 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Personalization Gap:Why most organizations struggle?Data is siloed across app