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YouGov: 环球旅行者指南:2026年香港国际旅行者展望报告(中译版)(27页).pdf

上传人: 1****1 编号:997987 2025-12-23 27页 4.07MB

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1、Globetrotter guide:/Research RealityExploring the new priorities of travelers as we head into 2026.Hong Kong international traveler outlook 2026H O N G K O N GHong Kong international traveler outlook 20262Contents3Foreword5The global Hong Kong traveler12The new cost of escape17Flying high or priced

2、out21How are travelers cutting costs24MethodologyHong Kong international traveler outlook 20263ForewordGet in touchAs we move into 2026,more international travelers are approaching journeys abroad with a deliberate,value-focused mindset.While there is still desire to explore the world,rising costs a

3、nd financial uncertainty have pushed some globetrotters to rethink how,when,and why they travel.This report examines these changing attitudes,highlighting the ways people are adapting to a new economic normal.By exploring these trends,we aim to provide a deeper understanding of how cost-conscious be

4、haviors are redefining the modern travel landscape and what this means for industry leaders,policymakers,and travelers themselves.”Philippe Chan General Manager,YouGov Hong KongRun a surveyhttps:/ Kong international traveler outlook 20264Hong Kongs global travelersRising costs,changing plans 2026:Wi

5、ll Hong Kong stay home?010203Key takeawaysNearly three in five Hong Kong consumers travel abroad at least once a year,with only one in ten saying they never go overseas.A quarter of international travelers reduced their international travel this year,with two in five citing financial/economic reason

6、s.One in three plan to reduce their trips or take more domestic trips next year.Hong Kong international traveler outlook 20265 The global Hong Kong traveler Which Hong Kongers are taking overseas trips?Hong Kong international traveler outlook 20266YouGov Surveys,October 20,2025 November 11,2025.Hong

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根据《香港国际旅行者展望2026》报告,以下为全文关键点: 1. **旅行频率变化**:近三分之二的香港居民每年至少出国旅行一次,但今年有四分之一的国际旅行者减少了旅行次数,其中五分之二归因于经济原因。 2. **旅行成本影响**:超过半数的国际旅行者认为2025年旅行成本的上升影响了他们的国际旅行计划。 3. **旅行预算调整**:约一半的国际旅行者通过在淡季旅行或提前预订来减少旅行支出,四分之一的人通过选择更便宜的旅行目的地来节省费用。 4. **旅行方式变化**:为了节省成本,一些旅行者选择使用预算航空公司,减少航班次数,或改用公共交通工具。 5. **目的地选择**:旅行者倾向于寻找性价比更高的目的地,例如日本、中国、泰国、越南等。
香港人如何省? 香港游客如何应对? 酒店还是短租?"
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