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The Paypers:2026年全球电商报告(英文版)(109页).pdf

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1、fintech market insightsGlobal Ecommerce Report 2026Scaling Ecommerce and SaaS:Finding the Right Partners to Succeed across BordersReport 2026Supporting and Key Media Partners:fintech market insightsGlobal Ecommerce Report 2026Scaling Ecommerce and SaaS:Finding the Right Partners to Succeed across Bo

2、rdersReport 2026RELEASE VERSION 1.0DECEMBER 2025COPYRIGHT THE PAYPERS BVDESIGN:MYRIAD DESIGNALL RIGHTS RESERVEDTEL:+31 20 893 4315 FAX:+31 20 658 0671MAIL:EDITORTHEPAYPERS.COMContact usFor inquiries on editorial opportunities please contact:Email:To subscribe to our newsletters,click hereFor general

3、 advertising information,contact:Mihaela MihailaEmail:GLOBAL ECOMMERCE REPORT 2026|3ForewordThe largest contributors to the global ecommerce market remain China,the US,and Western Europe,which,combined,account for no less than 80.5%of global sales.However,the story is more nuanced than this.While ma

4、ture markets are seeing slow,steady growth,emerging economies are leaping ahead with double-digit growth.These markets,especially in Southeast Asia and LATAM,rankamong the fastest-growing sources for ecommerce.While it is clear growth has migrated to emerging markets,the operational challenges they

5、pose are significant from fragmented logistics networks to complex regulatory landscapes and consumers who favour cash-on-delivery.To tap these markets,merchants need to invest in localised strategies and partner with solution providers that can help them navigate the challenges of expansion from Me

6、rchant of Record players to payment orchestrators and beyond.Global ecommerce market trendsIn 2025,one of the main trends in the global ecommerce space was agentic commerce.More than a simple evolution of ecommerce,shopping via AI agents represents a significant turning point that could signal the r

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根据《全球电商报告2026》的内容,以下是全文关键点的概括: 1. 全球电商市场:2025年全球电商销售额预计达6.42万亿美元,2026年将增长至6.8万亿美元,电商销售额占总零售额的21.1%。 2. 市场趋势:成熟市场增长缓慢,新兴市场(尤其是东南亚和拉丁美洲)增长迅速。 3. 代理电商:预计到2030年,代理电商在美国B2C零售市场的收入可能达到1万亿美元,全球收入可能达到3万至5万亿美元。 4. 社交销售:在美国,半数消费者偏好通过社交媒体应用购物。 5. 稳定币:2025年,稳定币市场规模达到9万亿美元,亚马逊、沃尔玛等大型零售商正在探索创建稳定币。 6. 电商成功策略:包括货币策略、基础设施差距、游戏支付中的货币化转变等。
"跨境电商,挑战与机遇" "AI赋能,购物新体验" "稳定币崛起,支付新纪元"
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