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Cvent：2025年韩国活动行业报告（英文版）（35页）.pdf

上传人： 1****1 编号：994662 2025-12-18 35页 3.73MB

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1、Event IndustryReport 2025South Korea Edition2Event Industry Report 2025 South Korea EditionTable of ContentsSpeed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpending on EventsTechnologyArtificial IntelligenceSustainabilityAccessibility3Event Industry Repor

2、t 2025 South Korea EditionSpeed ReadEvent organisers are committed to hosting and investing more in events.This indicates that the event industry in South Korea is on a fantastic growth path.Organisations want to invest in event management tech that delivers trustful branding,ease of use,and excelle

3、nt customer support.Reliable branding means hassle-free events,and an easy-to-use solution lets event planners focus on creating memorable experiences without dealing with complicated systems.4Event Industry Report 2025 South Korea EditionSpeed ReadGenerating revenue from events emerged as the top c

4、hallenge among event planners and marketers.This highlights the growing pressure on event professionals to prove ROI,as they navigate this challenge while meeting attendee expectations and sustainability goals.Making events more sustainable remains a challenging task,as many event professionals are

5、setting sustainability goals but are not prioritising them when attending events themselvesand few are willing to track the carbon footprint of their own events.5Event Industry Report 2025 South Korea EditionExecutive ForewordDear readers,We are excited to present the Event Industry Report 2025 Sout

6、h Korea Edition,offering a deep dive into the trends,challenges,and opportunities shaping this vibrant and fast-evolving market.The outlook is highly promising:event organisers in South Korea are not only hosting more events but also increasing their investments,signaling a robust growth trajectory

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根据《Event IndustryReport 2025 – South Korea Edition》的内容，以下是全文关键点的概括： 1. **增长趋势**：韩国活动行业预计在2025年将增长，49%的活动策划者计划增加活动数量。 2. **挑战与机遇**：生成收入是最大的挑战，但同时也是机遇，88%的组织使用AI来帮助计划、设计、管理和/或营销活动。 3. **技术投资**：55%的组织计划增加活动支出，其中技术投资和活动体验提升是主要驱动力。 4. **可持续性**：87%的组织设定了可持续性目标，但只有23%愿意跟踪活动的碳足迹。 5. **可及性**：86%的组织在2024年实施了某些可及性措施，近一半的受访者表示他们有可及性目标。 6. **技术偏好**：组织愿意为更好的品牌可靠性、易用性和卓越的客户支持支付溢价。
"韩国活动产业将如何演变？" "活动科技如何提升品牌信任？" "活动可持续性面临哪些挑战？"
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