Comscore：2025年消费品行业数字生态研究报告：引领者与颠覆者（英文版）-三个皮匠报告

1、Consumer Goods:Movers&Shakers DIGITAL LANDSCAPE 20251234Table of ContentsTheIndustryTheConsumerPulseZoomingin onCategoriesSocial Media BoosterDefining Consumers GoodsIndustry sizeGlobal top playersMatch the targetAI agentsBuying localConsumer categoriesLeading categories top playersKey advantagesSoc

2、ial highlights2Defining Consumer Goods1 Note:Retail category includes deduplicated data from generic entities with no specific subcategorisation,as well as from those classified within its 20 subcategories.Consumer Goods refers to all retail products and categories aimed at the end consumer,sold thr

3、ough both physical and digital channels.In the context of Comscore and this digital measurement report,it covers the Retail category1 and its subcategories including all entities involved in the direct purchase of consumer products which are:Fragrances/Cosmetics Health Care Home Furnishings Jewelry/

4、Luxury Goods/Accessories Retail Automotive Retail-Movies Retail Music Sports/Outdoor Tickets Toys Apparel Auctions Books Comparison Shopping Computer Hardware Computer Software Consumer Electronics Department Stores/Malls Flowers/Gifts/Greetings Food/Supermarket/GroceryT H E I N D U S T R Y31.2BIndu

5、stry sizeIn the digital landscape,internet users who access Consumer Goods entities are either buyers or potential buyers.This total defines the size of the industry in digital measurement,which amounts to monthly:unique visitors worldwide.Source:Comscore MMX Multi-Platform,Total Audience,Desktop an

6、d Mobile,Retail,September 2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,Indonesia,Ireland,

Comscore：2025年消费品行业数字生态研究报告：引领者与颠覆者（中译版）（16页）.pdf

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