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1、The Southeast Asia CEOs Guide to AI TransformationSix lessons that can turn AI potential into a competitive edge for Southeast Asia.This work is based on secondary market research,analysis of financial information available or provided to Bain&Company and a range of interviews with industry particip
2、ants.Bain&Company has not independently verified any such information provided or available to Bain and makes no representation or warranty,express or implied,that such information is accurate or complete.Projected market and financial information,analyses and conclusions contained herein are based
3、on the information described above and on Bain&Companys judgment,and should not be construed as definitive forecasts or guarantees of future performance or results.The information and analysis herein does not constitute advice of any kind,is not intended to be used for investment purposes,and neithe
4、r Bain&Company nor any of its subsidiaries or their respective officers,directors,shareholders,employees or agents accept any responsibility or liability with respect to the use of or reliance on any information or analysis contained in this document.This work is copyright Bain&Company and may not b
5、e published,transmitted,broadcast,copied,reproduced or reprinted in whole or in part without the explicit written permission of Bain&Company.Copyright 2025 Bain&Company,Inc.All rights reserved.Authors and acknowledgmentsAadarsh Baijal,Partner,Bain&CompanyMohan Jayaraman,Partner,Bain&CompanyHui Zhu,A
6、ssociate Partner,Bain&CompanyWe would like to thank AI Aspire,AWS,DBS,Google,Microsoft,and OpenAI for their valuable contributions to this report.The Southeast Asia CEOs Guide to AI Transformation1ContentsExecutive summary .2Six lessons from the SEA region .3Chapter 1:Where should we focus?.5Chapter