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1、VIDEO GAMING REPORT 2026How Platforms Are Colliding and Why This Will Spark the Next Era of GrowthDecember 2025 By Ernesto Pagano,Giorgo Paizanis,Povilas Jonikis,Niels Danielsen,Francisco Smart,Siddharth Modi,and Henry AndersonContents03 Introduction07 GenAI:Opportunities and Risks10 Platform Evolut

2、ion:From Console Wars to Cloud Wars13 UGC:Welcome to the New Creator Economy16 App Stores Opening Up:A Revolution for Distribution 19 Improving Monetization:The New Math of Game Pricing23 Growth Through Disruption24 About the Global Gaming Survey24 About the AuthorsBOSTON CONSULTING GROUPHOW PLATFOR

3、MS ARE COLLIDING AND WHY THIS WILL SPARK THE NEXT ERA OF GROWTH 3As 2025 comes to a close,the video game industry is emerging from its post-pandemic slump and ready to enter a new,more upbeat era.Employment and investment in the sector are stabilizing;growth is starting to pick up.This cautiously op

4、timistic industry outlook is evident in BCGs latest Global Gaming Survey of approximately 3,000 gamers,as well as in numerous conversations with industry leaders and our work with companies in the industry.These data points suggest that the long-awaited end to the three-year“video game winter”is imm

5、inent,although growth will not return to the rates achieved during the 2010s,when the industry doubled in size in a decade.(See Exhibit 1.)One ground for optimism is that gamers remain passionate about gaming.Around 55%of gamers in our survey have increased their gaming time over the past six months

6、.In addition,gaming parents told us they are introducing the children to the activity early,creating a pipeline of new players.About 44%of such parents say that their children are playing video games by the age of five,and two of the three most popular first games that their children play include a