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1、Global Running Culture 2025Dear Friends and Colleagues,Running is more than a sport.Its a culture rich,diverse and constantly evolving.Understanding that culture is key to building meaningful connections between brands and the millions of people who lace up their shoes every day for reasons as varie

2、d as self-expression,social belonging,health and high performance.At Redtorch,we believe in the power of data-led insight to decode what drives consumers and unlock growth for brands.As an independent Research and Creative Agency dedicated to making sport more relevant,we created SportOnSocial Globa

3、l Running Culture to help brands see the running world through the eyes of the runner not the marketer.This report tracks digital signals from search and social across 10 key markets and combines them with audience data to reveal how running culture differs globally and whats driving interest in eac

4、h market.From Brazils tech-savvy runners who treat street races and social apps like Strava as part of the experience to community-driven crews blending competition with connection,the data shows the nuance behind the global running boom.Were proud to partner with Running Industry Alliance,who have

5、shared their perspective on the development of the running industry and to welcome the global viewpoint of World Athletics.Whether youre a brand,retailer,federation or event,we hope it helps you better understand and better serve todays runners.Lets grow together,by connecting into global running cu

6、lture.Jonny Murch CEO,Co-FounderSportOnSocial Global Running Culture 2025 2 SportOnSocial Global Running Culture 2025 3 MethodologySearch trends and cultural signalsGoogle holds over 90%of the global search engine market share and serves nearly 4 billion users worldwide.Redtorch used web and YouTube