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Muck Rack：2025人工智能引用行为研究报告：来源特征、影响因素及行业差异（12月版）（中译版）（35页）.pdf

上传人： 1****1 编号：986033 2025-12-09 35页 4.36MB

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1、What is AI Reading?December 2025Journalism and earned media continue to be important drivers:The majority of links cited by AI are non-paid coverage with about 25%of citations coming from journalistic sources.AI prefers sources published in the last year:More than half of all citations observed were

2、 published in the last 12 months.The highest citation rate occurs within seven days of publication.Press release citations have increased 5x since July:Press releases now account for 1%of citations,up from 0.2%in July.Outlet authority matters for GEO:AI models take into an account the authority of a

3、 source.This can be in a broad sense,like high domain authority sites like Reuters.Or in a more targeted way,like citing industry-specific sources for industry-specific queries.Models regularly adjust their citation practices:Between July and December 2025,all models tested made substantial changes

4、to their citation practices.For example,press release citations became more common,management consulting citations decreased,and Youtube became dominant in Gemini responses.Executive SummaryMethodology This study explores how modern generative AI systems cite sources in response to realistic user pr

5、ompts.Our objective was to quantify and characterize the nature of AI-generated citations across different use cases and vendor models.This includes their frequency,source types,and the prominence of earned and owned media.To accomplish this,we constructed a large,diverse prompt set and executed it

6、across several web-enabled language models,followed by systematic analysis of the responses and the cited links.The prompts span a variety of industries and subject matter.Sometimes prompts specifically mention companies by name,sometimes they do not.Gemini,Perplexity,Claude and ChatGPT were used to

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根据报告的内容，全文主要内容概括如下： - **AI引用来源分析**：研究分析了AI在2025年7月至12月间对来源的引用情况，发现非付费媒体占引用链接的94%，其中约25%来自新闻媒体。 - **引用偏好**：AI倾向于引用最近一年内发布的文章，尤其是发布后7天内。 - **新闻稿引用增加**：新闻稿引用量自7月以来增长了5倍，占引用量的1%。 - **来源权威性**：AI模型考虑来源的权威性，包括高域权威网站和行业特定来源。 - **模型调整引用实践**：在7月至12月期间，所有测试的模型都对其引用实践进行了重大调整。 - **行业特定引用**：不同行业的问题倾向于引用特定领域的独特来源。 - **引用对AI回答的影响**：引用内容显著影响AI的回答，包括品牌可见性和信息准确性。 - **Generative Pulse工具**：Generative Pulse是一个工具，帮助公关和传播团队监控和定义其品牌在AI生成搜索结果中的表现。
哪些媒体受宠？" "AI时代，如何提升品牌曝光？" "AI搜索结果，如何优化品牌形象？"
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