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奥纬咨询：2025北美非道路设备工业用品行业研究报告：下一发展纪元行业新规则（中译版）（40页）.pdf

上传人： 1****1 编号：973103 2025-11-21 40页 17.36MB

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1、NEW RULES State of Industrial Goods North America Non-Road Equipment2025FOR THE NEXT HORIZONNEW RULES FOR THE NEXT HORIZON0105020603070408OverviewChallenges And Focus PrioritiesExecutive SummaryFundamental Changes On The HorizonIndustry SentimentConclusionTariffs And Supply ChainMethodologyP.3P.4P.5

2、P.9P.13P.17P.36P.382 Oliver WymanThe State of the Industrial Goods Sector 2025CONTENTSCONTENTS013 Oliver WymanThe State of the Industrial Goods Sector 2025OVERVIEWAfter a yearslong period of relative prosperity and confidence,the always cyclical North American industrial goods sector has hit a downt

3、urn.Where last year executives we spoke with gave a largely positive assessment of their position,in 2025 the effects of continued geopolitical turmoil and a rapidly changing tariff landscape have soured their outlook.The heightened uncertainty also has furthered the trend we saw in our previous rep

4、ort of industrials going back to the basics.Increasingly,theyre turning away from initiatives that in this environment might carry greater risk or complexity,focusing instead on the core issues of their business.For many,executing that shift successfully will be critical to overcoming the many threa

5、ts they now face.Of course,industrial goods is incredibly broad and varied,comprising numerous subsectors that are each contending with their own unique set of issues.This year we partnered with the Association of Equipment Manufacturers to take a deep dive into agriculture and construction,intervie

6、wing executives,surveying AEM members,and analyzing more than 1,000 public companies worldwide.Its a rich picture of two fields that are feeling the pain at this point in the industry cycle,while at the same time seeing plenty of reasons for optimism about the future.Read on for all the vital data a

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根据《工业品行业2025年现状》报告，北美工业品行业正经历下行周期，主要受地缘政治动荡和关税影响。以下是关键点： 1. 情绪下降：2025年，工业品行业情绪评分从去年的8降至5.7。 2. 关税成为干扰因素：68%的公司表示关税对其战略产生了影响。 3. 专注于核心元素：组织正在增加对核心产品、运营和客户体验的关注。 4. 变革在即：价值链的各个领域都在发生变化，包括分销渠道、客户细分、劳动力短缺、数字工具的采用等。 5. 回归基本：公司正在回归基本，关注核心产品和运营。 6. 乐观的未来：超过70%的受访者对其公司适应未来市场变化的能力有信心。 报告强调，尽管当前存在不确定性，但行业前景依然乐观。
挑战与机遇并存？" ** "在关税和供应链的双重压力下，北美工业品企业如何找到新的增长点？" 核心产品还是数字工具？" ** "面对数字化转型，工业品企业应如何平衡核心产品与数字工具的发展？"
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