黑天鹅数据&英敏特：2025 Z世代零食消费者行为与市场趋势研究报告（英文版）-三个皮匠报告

1、Part of GEN Z SNACKERSMeet the Snack SquadFor Gen Z,consumption isnt just functional.Its identity in action.Every snack,meal and drink is a signal of mood,values and aesthetic.In this report,we will explore how Gen Z is snacking to curate their identity.And how brands can create products that young

2、people really want.BLACKSWANDATAI craft my identity through what I consumeSnack era Meet the ZsGen Z span the ages of 16 to 28.A generation that lives across school hallways and wedding aisles,dorm rooms and boardrooms.They are NOT a single cohort.Within Gen Z exists different tribes and micro-gener

3、ations.There are the Zillennials,for example.Those on the cusp between Gen Z and Millennials.The Zillennials are a digitally-native group shaped by Millennial leanings towards nostalgia,stability and a search for balance.Then theres Gen Zalpha,occupying the neverland between Gen Z and Gen Alpha.They

4、 entered adulthood in a post-TikTok world but are still rooted in Gen Z values of authenticity,self-expression and a skepticism of the status quo.Gen Z is fluid,overlapping and full of contradictions.And brands can get lost in the chaos.Understanding the needs and values that unite these tribes is t

5、he key to successful,Gen Z-friendly NPD in 2026.BLACKSWANDATABLACKSWANDATABLACKSWANDATA52K40K8KThe insights inside this report do not come from surveys,panels orfocus groups.Our technology applies AI and predictive analytics to millions of social and online posts to understand consumer behavior.It i

6、dentifies,connects and predicts future consumer needs and emerging trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovation process.We are Black Swan DataSMALL BATCH+4%110K58,926,381Online and Socia

黑天鹅数据&英敏特：2025 Z世代零食消费者行为与市场趋势研究报告（英文版）（15页）.pdf

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