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1、Sports Highlights on DigitalUK Edition2025Table of ContentsSocial Platforms as Key Players123Sports in the Digital LandscapePartnerships that ScoreSetting 2026&Key Takeaways45Game-by-Game InsightsDigital population size,cross-platform consumption measurement,user preferences and the user-centric vie

2、w of Social Incremental.Fans engagement and the online content platforms that are making a difference.Affinity&collaborations.Highlighted moments by sports.Conclusions to set upcoming strategies.1.Sports in the Digital LandscapeSports on Digital:Industry SizeSource:Comscore MMX Multi-Platform,Total

3、Audience,Desktop and Mobile,Sports,June2025,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentina,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,Indon

4、esia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Sports AudienceWorldwide*Sports%Reach668 37%Unique visitors1.Social Media Consumption Overview1.Sports in the Digital LandscapeMReachSource:MMX Multi-Platform,Multi-Market,Total Audience,Deskt

5、op&Mobile,Sports,June 2025,Selected countries:Argentina,Brazil,Canada,France,India,Italy,Ireland,Mexico,Spain,United Kingdom and United States.Sports Category%Reach across CountriesWhat is the Sports Online Industry Reach per Country?1.Social Media Consumption Overview1.Sports in the Digital Landsca

6、pe77.8%77.6%73.2%72%66.7%66%56.3%47.9%34.3%31.1%22.6%SpainIrelandCanadaUnited StatesUnitedKingdomItalyArgentinaBrazilFranceMexicoIndiaSports Digital Audience in the UKSource:Comscore MMX Multi-Platform,Desktop&Mobile,Total Audience,June 2025,UK(*)the audience distribution total exceed 100%because of