VML：2025年未来购物者报告（第九版）（中译版）（126页）.pdf

1、9th editionINTRODUCTIONTHE FUTURE SHOPPER REPORT 20252JEFF GEHEBGlobal CEO VML Enterprise Solutions HUGH FLETCHERGlobal Demand Content and Thought Leadership DirectorVML Enterprise SolutionsINTRODUCTIONAs market dynamics accelerate,staying ahead requires more than intuition.Foresight is paramount.Th

2、e Future Shopper 2025 offers a data-backed compass,revealing critical consumer trends and behaviors to equip businesses with the insights needed to adapt and thrive,and confidently shape their future strategies.Welcome to the 9th edition of VMLs The Future Shopper report,covering over 25,000 shopper

3、s across the globe.So,what does it tell us?What emerges most clearly this year is that the digital revolution has entered a new phase.Online spending has stabilized as consumers embrace a truly blended approach to shopping,rediscovering physical retail while still demanding digital convenience.New c

4、hannels continue to emerge as the line between physical and digital blurs,with AIs role becoming increasingly prominent across the customer journey.Yet frustration prevails.Despite customer-centricity being the boardroom mantra worldwide,shoppers remain surprised at how poorly many brands and retail

5、ers execute the fundamentals of digital experience.Theres even evidence that the consumer love affair with all things digital is starting to plateau.A lot of the talk around retail experiences and shopping preferences is now focused on human needs.This disconnect,coupled with real-world concerns abo

6、ut finances and politics affecting purchasing decisions,suggests were entering an era where adaptability and genuine customer understanding will separate retail winners from those left behind.Without any further ado,we present to you the 9th edition of VMLs The Future Shopper.THE FUTURE SHOPPER Intr