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1、Photo by Kearney alumnusPrestige Beauty Consumer Index:the next frontier of US beauty consumersPreambleThis report marks the first edition of the Prestige Beauty Consumer Index,with a dedicated focus on the US consumer.It is the beginning of a multiyear effort designed to track evolving behaviors,pr

2、iorities,and opportunities across the prestige beauty landscape.Regular updates will follow in the years ahead,enabling us to monitor how consumer expectations continue to shift.Looking ahead:the future of beautyThis consumer-focused report is only the beginning.A forthcoming article will broaden th

3、e lens to the overall beauty industry,examining the global macro landscape and market dynamics,while exploring how to win in this environment.It will also address the transformative role of AI and technology,among other crucial themes shaping the future of beauty.Growth is slowing,competition remain

4、s intensive,and consumers are redefining what loyalty,efficacy,and value mean.1Prestige Beauty Consumer Index:the next frontier of US beauty consumersExecutive summaryNearly half of our respondents ranked efficacy and value as their top purchase drivers.Fewer than a quarter care about legacy.Over th

5、e past decade,the US beauty and personal care market has grown at+5 percent annually,reaching$124 billion in 2024 with prestige beauty thriving on premiumization,indie disruptors,and social-first discovery.But the rules that powered the past 10 years are being rewritten.Growth is slowing,competition

6、 remains intensive,and consumers are redefining what loyalty,efficacy,and value mean.To better understand these shifts,we surveyed 1,000 US beauty consumers across generations and spending levels and identified five distinct consumer personas that reflect the diversity of needs in the prestige marke