电通（Dentsu）：2025智能体企业的兴起： Salesforce大会四大关键趋势研究报告（英文版）（22页）.pdf

1、THE RISE OF THE AGENTIC ENTERPRISE4 KEY THEMES EMERGING FROM THE SALESFORCE CONFERENCEREWIND SERIES/DREAMFORCE REWIND 2025At a time when the industry is undergoing a profound transformation ignited by the rise of AI agents goal-oriented software programs that can interact with their environment,and

2、use data to take action autonomously to achieve desired outcomes Dreamforce,Salesforces annual conference held between October 14th and October 16th in San Francisco,CA provided an opportunity to reflect on the profound opportunities to reinvent industry sectors this paradigm shift brings to bear.Sa

3、lesforce is a platform that has grown to address both the operational needs of the enterprise to track progress in the pursuit of sales opportunities as well as the full spectrum of marketing capabilities needed to deliver best-in-class customer experiences.Typically,operations and marketing live in

4、 polar organizational opposites:the latter facing outward,towards the customer,and the former facing inward,towards employees and business leaders.The emergence of AI agents is blurring these boundaries,as they are by design looking at ways to achieve outcomes that disregard these distinctions,and c

5、an collaborate with one another to meet their goals even faster.In this context,looking at how the Salesforce ecosystem is evolving to both spearhead and accommodate the rise of agents can offer marketers and business leaders valuable lessons on how to accelerate their own organizations journey into

6、 this new era.INTRODUCTION2THE RISE OF THE AGENTIC ENTERPRISE DREAMFORCE REWIND 2025OUR THEMES01THE AGENTIC COMPANY 3.0:ELEVATING HUMAN-TO-AGENT RELATIONSHIPS TO NEW LEVELSB2B TRANSFORMATION:RETHINKING ORDER-TO-CASH TO CREATE SEAMLESS BUYER/SELLER INTERACTIONS0302THE FUTURE OF ADVERTISING:WHERE MEDI