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Placer.ai：2025年可自由支配支出驱动因素研究报告（中译版）（14页）.pdf

上传人： 1****1 编号：939043 2025-10-21 14页 1.92MB

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1、 What is Driving Discretionary Spending in 2025?See which discretionary retail categories are gaining momentum by delivering value,accessible upgrades,and immersive experiences.Key Takeaways:1.Value Wins in 2025:Discount&Dollar Stores and Off-Price Apparel are outperforming as consumers prioritize v

2、alue and the“treasure-hunt”experience.2.Small Splurges Over Big Projects:Clothing and Home Furnishing traffic remains strong as shoppers favor accessible wardrobe updates and decor refreshes instead of major renovations.3.Big-Ticket Weakness:Electronics and Home Improvement visits continue to lag,re

3、flecting a continued deferment of larger purchases.4.Bifurcation in Apparel:Visits to off-price and luxury segments are growing,while general apparel,athleisure,and department stores face ongoing pressures from consumer trade-downs.5.Income Dynamics Shape Apparel:Higher-income shoppers sustain luxur

4、y and athleisure,while off-price is driving traffic from more lower-income consumers.2025 Placer Labs,Inc.|More insights at placer.ai|2 6.Beauty Normalizes but Stays Relevant:After a pandemic-driven surge,YoY declines likely indicate that beauty visits are stabilizing;shorter trips are giving way to

5、 longer visits as retailers deploy new tech and immersive experiences.An Overview of Discretionary Retail Traffic Economic headwinds,including tariffs and higher everyday costs,are limiting discretionary budgets and prompting consumers to make more selective choices about where they spend.But despit

6、e these pressures,foot traffic to several discretionary retail categories continues to thrive year-over-year(YoY).2025 Placer Labs,Inc.|More insights at placer.ai|3 Fitness and Apparel Lead Of the discretionary categories analyzed,fitness and apparel had the strongest year-over-year traffic trends l

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根据报告的内容，以下是全文关键点的概括： 1. **价值驱动消费**：2025年，折扣店和折扣服装店表现强劲，消费者更重视价值和“寻宝”体验。 2. **小额消费胜过大型项目**：服装和家居用品的流量保持强劲，消费者更倾向于更新衣橱和装饰，而非进行大额装修。 3. **大额消费疲软**：电子产品和家居装修的访问量持续低迷，反映了消费者推迟大型购买的趋势。 4. **服装市场分化**：折扣和奢侈品部门的访问量增长，而普通服装、运动休闲和百货商店面临持续的压力。 5. **收入动态影响服装市场**：高收入消费者维持奢侈品和运动休闲消费，而折扣店吸引更多低收入消费者。 6. **健身和服装引领增长**：健身和服装（得益于折扣店）因价值驱动和寻求体验的消费者而增长。 7. **家居装修类别逆转**：家居装修类别在2025年反弹，访问量同比增长4.9%，受益于折扣连锁店如HomeGoods的良好表现。 8. **消费者偏好影响服装市场**：折扣和奢侈品部门表现强劲，而普通服装、运动休闲和百货商店访问量落后。 9. **美容市场稳定**：美容市场在经历疫情后的增长后稳定下来，消费者简化美容程序或将部分消费转移到线上。
价值为王？" "奢侈品与折扣店，谁将引领2025年消费潮流？" "家居装饰崛起，家居改善却遇冷，2025年零售风向标何在？"
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