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Cvent:2025年香港活动行业报告(中译版)(35页).pdf

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1、Event IndustryReport 2025Hong Kong Edition2Event Industry Report 2025 Hong Kong EditionTable of ContentsSpeed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpending on EventsTechnologyArtificial IntelligenceSustainabilityAccessibility3Event Industry Report 20

2、25 Hong Kong EditionSpeed ReadEvent organisers are committed to hosting and investing more in events.This indicates that the event industry in Hong Kong is on a fantastic growth path.Organisations want to invest in event management tech that delivers trustful branding,ease of use,and excellent custo

3、mer support.Reliable branding means hassle-free events,and an easy-to-use solution lets event planners focus on creating memorable experiences without dealing with complicated systems.4Event Industry Report 2025 Hong Kong EditionSpeed ReadSafeguarding event dataemerged as the top challengeamong even

4、t planners andmarketers.This reflects organisations continual challenge to protect sensitiveattendee information and comply withdata privacy regulations.Sustainability is becoming a key competitive edge in the events space.Attendees are increasingly seeking sustainable options at meetings and events

5、,and organisations must meet these expectations.Event professionals are embracing this shift by weaving eco-friendly practices into their event design.5Event Industry Report 2025 Hong Kong EditionExecutive ForewordDear Readers,We are delighted to present the Event Industry Report 2025 Hong Kong Edit

6、ion,offering insights into the trends,challenges,and opportunities shaping the event industry in the region.The outlook is promising:event organisers in Hong Kong are investing more in hosting events,signalling strong growth.Yet,challenges remain.Safeguarding event data has emerged as the top challe

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根据《Event Industry Report 2025 – Hong Kong Edition》报告,以下是关键点: 1. **增长趋势**:香港活动行业预计在2025年增长,85%的活动策划者计划增加活动数量。 2. **挑战**:数据安全是最大的挑战,其次是收入生成和可持续性。 3. **技术投资**:31%的活动专业人士计划增加活动支出,51%的增长归因于对活动技术的投资。 4. **人工智能应用**:87%的组织使用AI来计划、设计、管理或营销活动。 5. **可持续性**:72%的组织希望参加可持续活动,85%的受访者表示他们有可持续性目标。 6. **可及性**:82%的受访者表示他们在2024年的活动中实施了某些可及性措施。
"AI赋能,活动管理新篇章?" "香港活动行业,增长与挑战并存?" "可持续性,活动策划的下一个焦点?"
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