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1、Connect with Lincoln at Connect with L.E.K.Consulting at Mergers&AcquisitionsNavigating Growth in Over-the-Counter(OTC)Remedies and Acute Self-CareThe consumer health market sits at the intersection of healthcare and consumer goods,encompassing a wide range of non-prescription products that support

2、everyday wellness,condition management and prevention.From OTC medications to supplements,personal care and hygiene,these categories play an increasingly central role in how consumers approach their health.With shifting expectations,rising health ownership and increasing channel diversity,consumer h

3、ealth continues to attract interest from both strategics and private equity investors.Within this broader landscape,OTC remedies and acute self-care represents a particularly relevant and investable segment.While many segments are mature and well-penetrated,the category is evolving in response to sh

4、ifting consumer health priorities,broader wellness behaviors and portfolio moves by leading players.This co-authored thought leadership from L.E.K.Consulting and Lincoln International explores where growth is playing out,how structural tailwinds are impacting the landscape and what private equity in

5、vestors should consider as they evaluate potential acquisitions of innovative emerging brands across the category.1Over-the-Counter Drug Trends and M&A in 2025Connect with Lincoln at Connect with L.E.K.Consulting at 2A Large and Resilient Market with Pockets of OutperformanceThe OTC remedies and acu

6、te self-care space includes a diverse array of non-prescription consumer health products that help consumers manage,maintain or improve their health.These include cold,cough,flu,allergy and pain relief medications;digestive and nutritional aids;personal care items such as deodorants,eye drops and wo