英敏特：2026年全球消费者趋势预测报告（中译版）（36页）.pdf

1、From This Years Signals To Tomorrows Trends2026 GLOBALPREDICTIONSCONSUMEREvery year brings fresh disruption.AI is redrawing the boundaries of creativity and efficiency.Economic uncertainty is reshaping priorities.Geopolitical tension is changing the context in which brands operate.For marketers,this

2、 is the backdrop against which brand plans,campaigns,and innovation pipelines must be built.Thats where the 2026 Mintel Predictions comes in.Think of it as your launchpad for the year ahead,a set of provocations designed to fuel brand conversations,sharpen strategy,and inspire the next wave of ideas

3、.At its heart,Predictions is about people.Amidst all the noise of change,they show you where consumers are heading by 2030 and beyond:how theyll balance control with creativity;blur the lines between ages and life stages;and search for connection in a more automated world.As inspiration only matters

4、 when it leads to action,each trend concludes with Questions Brands Should Be Asking.Developed by our Consulting team,these questions and actions are designed to help marketers explore what comes next,what to prioritize,what to challenge,and where to push for growth.FOREWORD2026 GLOBAL CONSUMER PRED

5、ICTIONSOur hope is that these Predictions give you fresh inspiration and a few useful prompts to ask whats next?If youd like to unpack them further and see what they could mean for your brand,were here to help.Dont Just Launch it.Celebrate it.Mintel Most Innovative awards recognise the best new cons

6、umer products across food,drink,beauty,household and beyond.If your launch has made people stop,look,taste,or try,this is your moment to shine.READY TO SHINE?DOWNLOAD ENTRY PACK010203Consumers are pushing back against algorithmic influence,seeking more control over their digital experiences and dema