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益普索：2025全球趋势报告：动荡不安的十年：重塑社会、技术与全球经济（中译版）（64页）.pdf

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1、THE UNEASY DECADE:Reshaping society,technology,and the global economy 9thEdition September 2025THE UNEASY DECADE:Reshaping society,technology,and the global economy 2 Ipsos|Global Trends 9thEdition|Sept 2025|PublicExecutive SummaryThe biggest evolution in Ipsos Global Trends this year has been in th

2、e“Globalism Fractures”trend.In earlier reports,we envisioned a retreat from the international order that dominated the world after 1945.What we didnt know at the time washow rapidly that fracturing would unfold via steps from the Trump administration to reset trade policy,and the resulting market re

3、sponses and economic uncertainty.As trend experts,weve been tracking shifts in the global landscape for decades-and it certainly seems that the 2020s are shaping up to be defined by persistent tensions.The foundation of our analysis has always been to look at change from three levels-the long-range

4、impact of macro forces;the closer-in shiftsin society,markets and people;and emerging signalsthat cue a probable future.Yet this year,it feels as if the change is intensifying.This years report reflects a sharp increase in geopolitical tensions,the rapid mainstreaming of AI,and a broad societal reco

5、nfiguration.The global environment of uncertainty is leading to a decline in optimism.People are usually more optimistic about whats closer to them-themselves,their family and their community-than they are about things that are farther away,such as their nation or the world.But this year,we have see

6、n a 7-point drop in optimism around you/your family,and in optimism about your city;both are striking.At the macro level,one of the most significant and immediate changes over the last year has been the escalation of economic and geopolitical instability.Weve seen a trade war sparked by protectionis

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根据《THE UNEASY DECADE: Reshaping society, technology, and the global economy》报告，以下为全文关键点： 1. 全球化裂痕加剧：全球贸易政策变动和地缘政治紧张导致全球化受到挑战，64%的人认为全球化对国家有益，但区域差异明显。 2. 社会分裂：财富不平等和移民问题加剧社会分裂，65%的人认为国家移民过多。 3. 气候共识：全球气候变化共识增强，78%的人认为“如果不迅速改变习惯，我们将面临环境灾难”。 4. 技术双刃剑：技术进步带来创新和担忧，56%的人认为技术进步正在摧毁我们的生活。 5. 健康意识提升：全球范围内，人们越来越关注身心健康，79%的人希望更多控制自己的健康。 6. 回归旧体系：许多人怀念过去，56%的人希望国家回归过去。 7. 新虚无主义：经济不确定性和政府失望导致人们更加关注当下，66%的人表示“因为未来不确定，所以我活在当下”。 8. 信任的力量：67%的人表示倾向于购买反映个人价值观的品牌。
"全球裂变，未来何去何从？" "AI时代，信任如何重塑？" "社会重构，个人主义崛起？"
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