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1、Luxury and Technology:Tailoring Investment Strategies for Greater Business ImpactAs the industry accelerates its tech transformation,more precision and collaboration can boost ROIBy Jolle de Montgolfier,Luca Diomede,Hlne Glaser,Bharat Bansal,Mathilde Haemmerl,Bndicte Epinay,and Laurent DhennequinCop

2、yright 2025 Bain&Company,Inc.All rights reserved.AcknowledgmentsComit Colbert and Bain&Company would like to extend their sincere gratitude to all the individuals and maisons(members of Comit Colbert and beyond)that contributed to this study,responding to the survey and sharing their perspectives on

3、 tech investment strategies.In particular,we thank the following maisons and groups for their valuable participation:Berluti,Bonpoint,Boucheron,Cartier,Celine,Chanel(Fashion division),Parfums Christian Dior,Herms,Kering,Longchamp,Christian Louboutin,LVMH,Messika,Richemont,Rochas,Sephora,and Van Clee

4、f&Arpels.Among those who generously shared their insights during interviews,we are especially grateful to the following executives who agreed to be individually mentioned as contributors:Jean-Philippe Dran,Chief Information&Transformation Officer,Celine Nicolas Gauthier,Chief Information Officer,Cha

5、nel Fashion Catherine Rebours,International Communication Director,Chanel Fashion Jrme Joutard,Chief Information Officer,Parfums Christian Dior Jean-Marc Duplaix,Deputy CEO and Chief Operating Officer,Kering Nicolas Ruet,Group Chief Information Officer,Kering Alexis Mourot,CEO,Christian Louboutin Fr

6、anck Le Moal,Group Information&Technology DirectorCIO,LVMH Franck Diogo,Chief Information Officer,Messika Kim Hartlev,Group Chief Information Officer,Richemont Gianni Leone,Global Chief Information Officer,Sephora1Luxury and Technology:Tailoring Investment Strategies for Greater Business ImpactComit