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1、The State of Cross-Channel MarketingShifting Mindsets:A Gateway to Change with Insights from 800+B2C Marketers 2025 ReportBefore you dive into this years State of Cross-Channel Marketing report,heres a quick glimpse of the top trends weve discovered:Increasing customer engagement is more important t

2、han fnding new customers.Delivering personalized experiences is more challenging than budget constraints.Using integrated marketing technology is the#1 precursor to cross-channel marketing success.A Snapshot of Top 2025 Trends02THE STATE OF CROSS-CHANNEL MARKETING Foreword04(by Tom Fishburne i.e.the

3、 Marketoonist)Executive Summary05Who We Surveyed06How MoEngage Can Help You37About MoEngage38Current State of Marketing08Revenue GrowthMarketing ChannelsBusiness Objectives Investments TrendsTop Challenges and Solutions16Hyper-personalizationMeasuring ImpactCross-Channel CommunicationVendor Evaluati

4、onAI:The Good,Bad,and Ugly23Usage FearsStrategyBest Practices for Cross-Channel Success30How Marketers Are PersonalizingWhats WorkingThe Future of Cross-Channel Marketing:Final Thoughts34Summary of Key Takeaways Recommendations for B2C Marketers to Adapt and Thrive in 2025Table of Contents03THE STAT

5、E OF CROSS-CHANNEL MARKETING We need our senses of humor more than ever in marketing.Marketing has never been static.Weve always had to evolve our thinking as new technology,tools and data become available.But the pace of change today is dizzying,and it can help to laugh at ourselves to make sense o

6、f it all(or at least realize that were not going through it alone).More than twenty years ago,I started drawing a weekly marketing cartoon.When I frst started posting cartoons about my marketing life,it was cathartic to discover that marketers everywhere were going through many of the same things.A