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毕马威：2025年第24届全球汽车高管调研报告：未来成功的领导力蓝图（英文版）（58页）.pdf

上传人： 1****1 编号：902276 2025-09-08 58页 2.50MB

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1、25th Annual Global Automotive Executive SurveyKPMG.Make the Difference.KPMG InternationalAugust 2025(Re)assert dominance:A leadership blueprint for future success Within the next decade,the internet will revolutionize private transport.Web providers and car manufacturers will be vying for supremacy.

2、Get ready for the post powertrain ecosystem.Acceleration is not all that matters in self-driving cars.OEMs need to think about how to reshape their business model from a genuinely product-driven approach to a more service-and customer-oriented model.More than ever the car itself will certainly be an

3、 essential part of revenue but not the only major source of all the links in the value chain,it is the auto companies that will have to develop new service-and data-driven business models together in one digital ecosystem,placing the customer at the center.Seamless Vehicle2Grid transition is a treas

4、ure of islands waiting to be explored like a treasure island.Flying taxis,cars by subscription,ubiquitous and fast EV charging stations,big tech car entrants these are some of the developments we can expect in the next 10 years.AI is now embedded in the way vehicles are designed,engineered,manufactu

5、red and sold.The automotive industry will have to adapt to and shape the converging world of personalized mobility and the internet of everything.Mobile connectivity,the value of customer data and self-driving cars are the next big thing.The auto business is part of an open,dynamic and self-organizi

6、ng ecosystem consisting of physical assets,services and content.Finding the right balance between where to compete,cooperate or consolidate with industry peers and to wisely co-integrate content from non-asset based digital challengers is key.There simply is not one global answer!Say goodbye to one

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根据《25th Annual Global Automotive Executive Survey》报告，以下是全文关键点： 1. **行业转型**：汽车行业正经历深刻转型，面临技术、地缘政治、供应链和消费者需求等多重挑战。 2. **五大转型要素**： - **引领转型**：从规模导向转向价值导向，注重敏捷创新。 - **掌握技术**：控制数字战略，确保技术安全可靠。 - **赢得信任**：通过数据透明度、产品完整性和个性化体验建立客户信任。 - **应对紧张局势**：本地化供应链，多元化风险，预见监管变化。 - **共同繁荣**：构建生态系统，通过战略联盟实现创新和共享价值。 3. **技术投资**：86%的汽车公司正在大量投资AI和新兴技术，但仅有20%的受访者认为他们对技术颠覆有充分的准备。 4. **客户满意度**：领先公司认为产品和服务质量对长期盈利至关重要，而其他公司则更注重效率和成本。 5. **地缘政治**：69%的受访者认为OEM合并将导致市场上汽车制造商数量减少，65%预计供应商也将出现类似的合并浪潮。
"未来汽车，谁主沉浮？" "汽车行业，数字化转型如何破局？" "客户至上，汽车企业如何赢得信任？"
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