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1、2024-2025#worldprreportAGENCY VIEWS OF THE PATH AHEAD2 ICCO World PR Report 2024-2025ICCO|OpiniumTHE INTERNATIONAL COMMUNICATIONS CONSULTANCY ORGANISATION(ICCO)The International Communications Consultancy Organisation(ICCO)is the global voice of the public relations and communications industry.Throu

2、gh our network of 30+members,representing PR and communications agencies across all continents,ICCO members strive to shape the future of communications by improving professional standards and tackling collective issues collaboratively.Engage with ICCO to forge international partnerships and join a

3、global network of communications iccopr7 Stratford Place W1C 1AY,London United KingdomAndras Sztaniszlav CEO,ICCO MEMBERSHIP SERVICESSTRATEGIC AND PROFESSIONAL PARTNERSHIPSAWARD WINNING CAMPAIGNSADVOCACY AND LOBBYINGAGENCY FINDER AND PARTNER DEVELOPMENTCONSULTANCY MANAGEMENT STANDARDS(ICCO CMS)3 ICC

4、O World PR Report 2024-2025ICCO|OpiniumExecutive summaries .4Global results .9 Growth and opportunity .10 Talent and challenges .15 Diversity and inclusion .17 Mental wellbeing in the workplace .19 Digital trends .20 Measurement and evaluation .22 Client requests .24 Ethics in the industry .25Region

5、al results .29CONTENTS4 ICCO World PR Report 2024-2025ICCO|OpiniumThe ICCO World PR Report 2024-2025 captures the public relations industry at a pivotal crossroads.While economic uncertainty and financial pressures persist,a more profound challenge is emerging:navigating the seismic geopolitical shi

6、fts that threaten to reshape the global order.In a world where political discourse increasingly influences business communication and where misinformation spreads alarmingly fast,the need for ethical leadership has never been greater.Against this backdrop,PR leaders worldwide continue to adapt,innov