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1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Non Alcohol:A Billion Dollar BeverageA deep dive into Non Alcohol Beer,Wine,and Spirits performanceNIQ Beverage Alcohol VerticalThought LeadershipAugust 2025 2025 Nielsen Consumer LLC.All Rights Reserved.202

2、5 Nielsen Consumer LLC.All Rights Reserved.Non Alcohol insightsHistorically,Non Alcohol Beer,Wine,and Spirits products were primarily enjoyed during popular key sober holidays,like Dry January.However,in recent years,we have witnessed a sizeable increase in dollars of Non Alcohol products,making the

3、m a viable alternative for any occasion.Retailers and consumers are also taking note of this.These products mimic traditional Beer,Wine,and Spirits product processes and flavor profiles,so its no surprise the majority of Non Alcohol buyers also purchase alcohol-containing Beer,Wine,or Spirits.As con

4、sumer increasingly prioritize wellness and moderation in their daily routines,Non Alcohol products have become an appealing choice for those seeking to incorporate it into their alcohol consumption habits.With a market value approaching$1 billion,in the off premise channels that NIQ tracks,and a rob

5、ust 22%growth rate,Non Alcohol Beer,Wine,and Spirits are now a staple during all major drinking holidays,especially 4th of July and year-end celebrations.$925M+22%Executive Summary 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Executive Summary0.8%Insigh

6、ts continued.Non Alcohol products appeal to consumers through their flavors and opportunity to share in the social experience of drinking with others.Due to the high affiliation with every alcohol category,Non Alcohol interacts at high levels across most Beer,Wine,and Spirits categories.Over 92%of N