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Salesforce:2024全球非营利组织趋势报告:拥抱变革 应对挑战 把握机遇(中译版)(30页).pdf

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1、Nonprofit SIXTH EDITIONSIXTH EDITIONReport Trends How nonprofits around the world are embracing change,overcoming challenges,and harnessing opportunitiesSalesforce|1Nonprofit Trends Report,6th EditionMany nonprofits are charting their course with a clear sense of mission,resolve,and optimism.Welcome

2、 to the 6th annual Nonprofit Trends Report by Salesforce.Lets begin with a moment of gratitude for your dedication to the nonprofit sector.And now,how about a moment of reflection?Think of a key challenge youve faced over the last year in your organization.Jot it down and keep it in mind as you go t

3、hrough this trends report.Youll likely see something similar noted here because youre not alone.This report covers the shared experiences of nonprofits navigating change while driving impact.The terrain is rough with economic instability,rising costs,and acceleration of technological changes.Yet,org

4、anizations small and large are finding their ways.Many nonprofits are charting their course with a clear sense of mission,resolve,and optimism.They are embracing change,overcoming challenges,harnessing opportunities,and exploring whats next including AI.More than ever,nonprofits continue to rise to

5、meet todays challenges.Salesforce is here to help.No matter the cause,geography,or size,were all together on the same team.Team Earth.Team Humanity.Team Equality.Lets go.In service,SalesforceHello,Salesforce|2Nonprofit Trends Report,6th EditionPrimary causesAnimals Arts&Culture Children&Young People

6、 Education&SchoolsElderly Environment&Nature HealthHuman Rights Human/Social Services International Aid Poverty&Social WelfareReligion&Faith-based Rescue Science&Research Sports OtherCountries USA AustraliaUnited Kingdom Germany NetherlandsFranceSpainPoland Belgium Czech RepublicNorwaySlovakiaStaff

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根据《非营利组织趋势报告》第6版的内容,以下是全文关键点的概括: 1. **整体趋势**:非营利组织行业坚定、有韧性且乐观,但小型组织对未来感到更加担忧。 2. **主要挑战**:管理工作量成为最大的挑战,其次是筹集资金和人员配备。 3. **组织变化**:许多组织在人员、志愿者和捐款方面有所减少,但大多数保持了稳定,并变得更加灵活。 4. **技术利用**:非营利组织越来越多地采用数字渠道进行内部沟通和筹款,但缺乏数字参与和交付方面的培训限制了其潜力。 5. **风险与限制**:数据管理和保护成为关键问题,只有三分之一的组织有适当的数据处理政策,四分之一的组织有网络安全的应对计划。 6. **AI感知**:非营利组织对AI持谨慎乐观态度,对其在内容创作和组织效率方面的潜在好处感兴趣,但担心数据安全和隐私。 7. **区域差异**:不同地区在政府支持、技术采用和AI感知方面存在差异。
非营利组织如何应对?" 非营利组织的新未来?" 非营利组织的成功秘诀?"
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