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1、Global Streaming Study 2025Discover trends,market dynamics,and commercial levers to drive growth1Simon-Kucher|The Global Streaming Study 2025 2Simon-Kucher|The Global Streaming Study 2025 Table of ContentsExecutive summary3Trends in streaming behavior7Key current streaming market dynamics17Commercia

2、l levers for the future31Methodology65About Simon-Kucher683Executive summarySimon-Kucher|The Global Streaming Study 2025 These insights underscore a maturing global streaming market,marked by regional disparities in growth,a shift from free to paid models,and a clear move away from traditional TV co

3、nsumption.For streaming providers,this suggests a need for localized strategies,content personalization,and value-based pricing to maintain engagement and drive monetization.4Executive summarySimon-Kucher|The Global Streaming Study 2025 Source:Simon-Kucher Global Streaming Study 2025;Global n=12,326

4、Global streaming study 2025:Summary of the key trends in streaming behaviorStreaming growth has stabilized globallyMost streamers are true content connoisseursTraditional TV is being replaced by streamingShift towards paid streaming modelsIncreased willingness to pay for streamingGrowth in consumpti

5、on has stabilized to the same level as in 2024The proportion of users streaming“about the same”rose by 3p.p.,signaling a plateauing of growth in mature marketsEurope shows the slowest growth,while India,Brazil,and the USAare experiencing strong gains in streaming duration“Content Connoisseurs”(36%)a

6、re the largest viewer segment(users who carefully select content based on preferences)“Binge Watchers”(30%)are also very prominent,especially in Sweden,USA,and BrazilCountry-specific viewing behaviors:India and Singapore lead in“Mainstream Watching”USA and Australia have more Background Watchers(mul