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Wavestone:2025放眼传统变革管理之外:加速AI赋能的业务转型及可持续应用落地报告(中译版)(27页).pdf

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1、Beyond traditional change managementAccelerating AI-enabled business transformation and sustainable adoptionAI is advancing rapidly,reshaping how organizations think about productivity,decision-making,and customer engagement.Yet despite the excitement,most AI-enabled transformations fail to deliver

2、their full promise.The reason is almost never the technology.The real barrier is people.Discover why AI is only as good as the people who adopt it.3SummaryExecutive summary4The hidden failure point56A framework built for AI transformation7Phase by phase guidance9A new approachWhy this approach drive

3、s results 8Conclusion 251234Phase 1:Awareness10Phase 2:Readiness13Phase 3:Proficiency16Phase 4:Adherence19Phase 5:Value Capture224Executive summaryTools are launched but not embraced.Dashboards are delivered but go unused.Models generate insights,but employees continue making decisions the same way

4、they always have.In short,AI initiatives stall not because they cant work,but because people dont change.AI does not create value.People do.AI creates benefits such as speed,insight,and automation.But those benefits only translate into value when people adopt the technology,change how they work,and

5、integrate it into their day-to-day decision-making.This paper introduces the Transformation Change Journey;a five-phase model built specifically for AI-enabled initiatives.It addresses what Organizational Change Management(OCM)cannot:sustained user adoption,deep behavior change,and measurable value

6、realization.Cecilia EdwardsSenior Partner,Wavestone5The hidden failure point:adoption,not deploymentAccess to a tool doesnt equal adoption.Knowing about a capability doesnt mean trusting or using it.Installing a solution doesnt guarantee transformation.This is where most organizations go wrong.They

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根据报告的内容,全文主要内容概括如下: - **AI转型失败原因**:并非技术问题,而是缺乏用户接受和持续行为改变。 - **转型框架**:提出“转型变革之旅”五阶段模型,针对AI项目,包括意识、准备、熟练、遵守和价值实现。 - **核心数据**:70%的企业转型失败,78%的AI转型失败。 - **关键点**: - **转型变革之旅**:五个阶段:意识、准备、熟练、遵守和价值实现。 - **行为改变**:转型需要深层次、持续的行为改变。 - **OCM局限性**:传统变革管理(OCM)在AI转型中存在局限性。 - **成功关键**:投资于人的信任、使用和重塑价值交付方式。 - **持续支持**:转型需要规划、支持、测量和改进。
"AI转型,关键在人?" "AI工具,如何让员工爱上它?" "AI变革,成功秘诀是什么?"
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