印孚瑟斯（Infosys）：全球快消品（CPG）行业展望报告（英文版）-三个皮匠报告

1、CPG INDUSTRY OUTLOOK 20252|CPG Industry Outlook 2025External Document 2025 Infosys Limited CPG Industry Outlook 2025|3External Document 2025 Infosys Limited CONTENTSExecutive summary 4Financial insights 6Industry dynamics 8Trends 11Technology outlook 13Key takeaways 16Authors 184|CPG Industry Outloo

2、k 2025External Document 2025 Infosys Limited EXECUTIVE SUMMARYGlobal consumer spending on consumer packaged goods(CPG)products is expected to continue its upward trajectory in 2025 to reach 6%.Fast-growing digital sales and rapid expansion in emerging markets such as Asia-Pacific(APAC)continue unaba

3、ted with online sales outpacing physical retail growth and consumers continuing to demand more flexibility and convenience.In 2024,CPG companies had started to prioritize volume-driven growth.They will need to continue to do so,with consumers also continuing to look for value for money and reasonabl

4、y priced products,and still unwilling to accept any significant price increases.The biggest challenges for CPG executives in 2025 are growing competition for shoppers,reduced consumer spending,and increased pressure from retailers.Other difficulties include rising prices of raw materials,disruptions

5、 in supply chains,and shifts in consumer behavior in terms of purchasing decisions based on values like health,ethics,and sustainability,and preferring quality over quantity,which will require CPGs to align to their offerings.Their priorities include reducing costs and improving efficiency,along wit

6、h consumer-oriented marketing.This includes premiumization,which is delivering value to customers through positive experiences related to novel products,higher quality,and improved messaging.CPG Industry Outlook 2025|5External Document 2025 Infosys Limited A further key challenge is the wider geopol

印孚瑟斯（Infosys）：全球快消品（CPG）行业展望报告（英文版）（20页）.pdf

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