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1、THE STATE OFPR2025A STUDY BYAbout this surveyCompany type:51%agencies 19%brands 13%nonprofits 8%consultant 3%governmentLocation:90%U.S.5%Europe 2%Canada 1%AsiaIndustry:Advertising&Marketing:24%Technology:14%Entertainment&Leisure:10%Nonprofit:8%Healthcare&Pharmaceuticals:7%Education:6%Finance&Financi

2、al Services:5%Food&Beverage:4%Retail&Consumer Durables:4%PR team size:Solo:15%25:33%610:16%1120:11%20+:25%Primary audience:27%B2B 26%B2C 40%B2B and B2CMethodologyThis survey was designed to provide insights that help improve the workflow of public relations professionals.Muck Rack distributed the su

3、rvey primarily via email.We cleaned the results by removing low-effort responses,duplicate entries,spam-generated responses,and any major outliers,leaving us with a total of 911 usable responses.Because the wording of some questions changed from previous years,direct year-over-year comparisons may n

4、ot be valid.Percentages may not total 100%due to rounding or excluded categories.The conservative margin of error is approximately 3%.We surveyed 1,089 PR professionals from June 5 to July 16,2025.Executive Summary AI tops PR priorities:59%of PR pros say AI and automation will grow in importance ove

5、r the next five years,ahead of media relations(35%)and strategic planning(33%).77%already use tools like ChatGPT in their workflow.Earned media is harder to secure:72%cite low journalist response rates,and 62%report shrinking media lists in relevant beats.Only 2%say it has not become harder to earn

6、coverage.Pitching is broad but often impersonal:Nearly half pitch more than 20 journalists per campaign,and 36%have limited prior relationships.Most personalize only a few lines.Measurement drives value perception:67%say producing measurable results is the best way to boost PRs perceived value,far a