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1、THE COMEDY REPORTTHE COMEDY REPORTIn-Depth Analysis of Audience Demand,Motivations and Demographics/Research Reality|U S&U KJuly 202521Key Trends2 2Top Comedies:US Popularity&Viewership3US Demographic&Psychographic InsightsPanel insights into(1)Specific Comedy title audiences(2)Viewers who watch a l

2、arge volume of Comedy4US Conversation AnalysisDrivers of Appeal,Engagement&Ongoing Investment5Top Comedies:UK Popularity&Viewership6UK Demographic&Psychographic InsightsPanel insights into viewers who watch a large volume of Comedy7UK Audience Highlight:BenidormA1MethodologyA2Appendix:US Viewership

3、Demographics by Title3KEY TRENDSKEY TRENDS Conversation indicates the majority of long-running comedies in this report are strong drivers of subscriptions and audience retention.Viewers subscribe and cancel based on specific comedy availability,often following shows across platforms.YouGov Behaviora

4、l data shows that individuals who frequently watch comedies reported lower instances of“Excellent”mental health and higher instances of“Poor”mental health.Commenters frequently mention watching/binging comedies when theyre depressed or dealing with significant stress and/or anxiety with additional s

5、pecific mentions of watching comedies when going through recovery,transitional or grieving periods.Some credit specific shows for saving their lives or carrying them through hard times.Overall comments indicate that sitcoms are frequently used as a stress management tool.YouGov Behavioral data shows

6、 that individuals in the US who watch large amounts of comedy are more likely to be neurodivergent,Single,LGBTQIA+and/or diagnosed with various mental health conditions.Nostalgia is a strong driver of re-engagement.Online conversation indicates that a high volume of regular comedy bingers initially