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1、Prime Day and Beyond:2025 Mid-Year Retail Media&Summer Sales Benchmarks3 IntroductionKey Findings MethodologyIndustry Perspectives8 Summer Sales SpotlightAmazon Prime DayWalmart DealsInstacart Summer Like Its 1999Target Circle Week 22 Amazon Ads US InsightsAmazon US DSP Trends28 Category InsightsPet

2、 SuppliesHealth&HouseholdBeauty&Personal Care36 Walmart Connect Insights40 Instacart Ads Insights44 ConclusionLooking AheadWhats NewUpcoming Events48 About UsTable of Contents2025 Q2 BENCHMARK REPORT32025 Q2 BENCHMARK REPORTAprilKEY EVENTSTax Day(U.S)MayJuneEasterInstacart partners withDierbergs Mar

3、kets Instacart acquiresWynshop Hello Summer Sale Walmart+Weekpromotionalcampaign begins Amazon launchesDSP bid adjustments Sponsored Displaycampaignsoptimized forconversions Mothers Day Memorial Day Pride Month Fathers Day Memorial Day Sale Walmart Connectannounces full brand refresh Amazon launches

4、NTB audience forSponsored Brands Walmart Fathers Daypromotion begins Juneteenth IndependenceDay(U.S.)Amazon Prime Day AMC launches AIAudience Generator&Product Support in beta Walmart Deals Instacart&Wegmans launch Caper Carts pilot Target CircleWeek Target launchesPrecision Plus Electronics Leads A

5、mazon Categories in ROAS,Health&Household in Spend Improving 8.3%YoY to$11.73 in Q2 2025,Electronics generated the highest ROAS across Amazons 15 categories,while Health&Households average daily spend increased nearly 25%YoYtied with Beauty&Personal Care for the strongest YoY spend growth.Walmart De

6、livers Greater Sponsored Brands Efficiency Drawn to lower CPCs(-15%)and improved Sponsored Brands ROAS(+21.4%)QoQ,Walmart advertisers increased their average daily spend QoQ(+12.4%)and YoY(+37.8%)to capitalize on higher returns and lower acquisition costs.2025 Q2|Quarterly Performance Drivers32025 Q