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1、 Snipp InteractiveSPEND,SWITCH,SCROLLConsumer Buying Trends Shaping CPG in 2025IntroductionThe Consumer Landscape:US and Europe7 Trends That Are Redefining Buying BehaviorMarketing Strategies for CPG BrandsFuture TrendsConclusionAbout SnippCONTENTS2 From brand-switching Boomers to social-media-shopp

2、ing Gen Z,2025 will be about navigating evolving consumer behaviors that drive and challenge-the CPG market.Despite inflation concerns,middle-income consumers continue to indulge in occasional splurges,and older consumers are no exception.Long-held brand loyalty among these groups isnt what it used

3、to be.Meanwhile,the path to purchase has never been more complex,as consumers mix brand exploration with value-driven decisions,all while scrolling through social feeds for their next buy.In this changing landscape,the race is on for CPG brands to adapt,cut through the noise and establish sure 4THE

4、CONSUMER LANDSCAPE:US AND EUROPEThe US and European consumer landscape in 2024 has seen shifting optimism,cautious spending,and a redefined sense of value across demographics.Despite inflation,middle-income consumers in both regions are continuing to indulge in travel,dining,and discretionary buysal

5、l while trading down for better value in other areas.US Consumers:Balancing Optimism and Price SensitivityIn October 2024,US consumer confidence ticked up to 108.7(up from 99.2 in September)with optimism growing from fed rate cuts and inflation dips.Consumers are feeling more inclined to spend,but p

6、rices and inflation continued to top consumers views of the economyAlthough 76%of US consumersespecially younger onesare trading down for value,42%still plan to splurge.High-income Boomers,especially,are indulging in experiences like travel and home improvement.European Consumers:Cautious Yet Sustai