Internet Retailing&Tealium：2025年欧洲奢侈行业调研报告（英文版）-三个皮匠报告

1、1|RetailX|May 2025RXSLXEU25RP 2025 RXSLXEU25RP499|May 2025INTERNETRETAILING.NET2025 InternetRetailing European Luxury reportIn association with:2|RetailX|May 2025RXSLXEU25RP 2025 EUROPEAN LUXURY 2025|INTRODUCTIONThere have been widespread reports that the luxury market is experiencing a slowdown,wit

2、h analysts forecasting a downturn in both sales and growth.Economic uncertainty,changing consumer preferences,and limited spending are cause for concern for European luxury retailers.Some forecasts suggest the luxury sector will not only plateau but see declines of between 1%and 3%between now and 20

3、27.This is not a positive start to a report focused on the European luxury market,which was once known for its heritage and longevity.But it is often in times of uncertainty that retailers,or fashion houses,use their knowledge and expertise to overcome macroeconomic conditions outside their control.

4、Whether it is through the adoption of circular business models,advancing technology or mutually beneficial collaborations,the European luxury leaders in this report are finding a way to maintain both their status and shopper loyalty.Understanding the luxury shopper will be key to the success of thes

5、e retailers,and this report features brand new bespoke consumer research.Some 4,000 consumers were surveyed in early 2025 to discover what luxury items they are shopping for;the channels they use to shop online for luxury and Introductionwhy they still purchase luxury products even when spending is

6、tight.Unsurprisingly,the premium and personalised experience that the luxury sector provides is a key pull for European shoppers.Homegrown brands remain a favourite of those looking for luxury across Europe,and in a similar fashion to other ecommerce categories a more circular approach is becoming i

Internet Retailing&Tealium：2025年欧洲奢侈行业调研报告（英文版）（24页）.pdf

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