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Commercetools&谷歌云:2025年B2B数字商务关键趋势与预测报告(英文版)(36页).pdf

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1、Pivotal Trends and Predictions in B2B Digital Commerce in 2025in partnership withWhats insideIs 2025 the year of bold innovation in B2B digital commerce?3The state of B2B digital commerce 4The extended B2B experience:Beyond the buyer 8The future of B2B technology:Beyond composable 16Composable techn

2、ology 17Augmented AI 19Online security 19Data interoperability 21Whats next for B2B commerce:Predictions for 2025 231.The new BFFs:Extensibility takes automation to the next level 232.Generative,predictive and more:AI in B2B grows out of the buzzword bingo 253.All roads lead to omnichannel B2B marke

3、tplaces included 264.The future of sales is hybrid and collaborative 275.Smart strategies for inventory and replenishment management surges 296.Digital maturity investments with composable will grow in enterprise-level organizations 30The B2B trend cycle:Where do our predictions stand en route to ma

4、turity?327 actionable insights for today and tomorrow 33commercetools:The leading platform for B2B 34Continue exploring 35About commercetools 36Pivotal Trends and Predictions in B2B Digital Commerce in 20252Is 2025 the year of bold innovation in B2B digital commerce?Since last years publication of t

5、his report,digital channels have become even more commonplace in B2B commerce.The proof:Organizations are boosting technology investments,with 83%of B2B leaders confirming that their firms planned to spend more money on digital in 2024 than in 2023,aggressively investing in technologies that enable

6、a better customer experience.This data shows that the B2B sector is overwhelmingly ready to embrace digital after years of tight budgets due to economic uncertainty.Another reason for increased investment is that B2B practitioners are seeing how transformative digital technology is,as theyre being e

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根据报告的内容,本文主要概括了2025年B2B数字商务的关键趋势和预测: 1. **B2B数字商务发展**:2025年,B2B数字商务将进入成熟阶段,企业将加大技术投入,以提供卓越的买家体验。据McKinsey调查显示,33%以上的B2B企业收入来自电子商务渠道。 2. **扩展B2B体验**:2025年,B2B体验将超越买家,包括销售、支持、营销和技术团队。例如,Forrester调查显示,B2B买家在决策过程中平均使用10.2个渠道。 3. **B2B技术趋势**:2025年,B2B技术将超越可组合,包括可组合技术、增强AI、在线安全和数据互操作性。例如,Gartner预测,可组合商务将在5-10年内成熟。 4. **2025年B2B商务预测**:包括扩展自动化、AI在B2B中的应用、全渠道发展、混合销售模式、智能库存管理策略、企业级组织对可组合的投资增长等。例如,McKinsey调查显示,19%的B2B销售团队已成功实施生成式AI用例。
B2B数字商务2025年趋势预测 B2B数字商务2025年技术发展 B2B数字商务2025年市场预测
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