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1、What makes an experience worth it?U.S.Consumer Experience Report 20241Gensler Research InstituteAbove:Moody Center,Austin,TXCover:Kaleideum(Childrens Museum of Winston-Salem)In 2017,the Gensler Research Institute undertook a foundational,mixed-methods research project with a big,aspirational goal:to

2、 create a new framework for measuring and understanding the quality of experiences across a variety of spaces and use-types,and to identify actionable ways for design to support and elevate the human experience.The result was Genslers first Experience Index,a new way of measuring and talking about t

3、he connection between design and experience.Much of that work still rings true,but a lot in the world has also changed since that effort:a volatile global economy,a global pandemic that feels both past and present,fast-spreading AI,an epidemic of loneliness,and the continued evolution of social medi

4、a,among many others.To answer the question,we looked into whats really motivating people today and some of the results are surprising.01 Designing great experiences demands understanding what makes doing things worth it.02 How are people choosing to spend money and time today?12 FINDING 3 People fal

5、l into two categories:goods-focused and experience-focused.16 CONCLUSION Adapting to evolving expectations is key to designing impactful experiences.18 METHODOLOGY04 FINDING 1 Bad service can make even the best designs irrelevant.08 FINDING 2 Digital engagement adds value but only if it makes things

6、 easier.“At the core of experience is a persons intention,or the reason they are embarking on that experience.You can think of this research as a double click into user intention:what is driving people to engage in experiences?”Lauren Adams,Creative Director2“Great design has the power to impact a s