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1、MOPLA YBOOKSTATE OF AUDIO2025 Spring State of Audio 1CMOs are feeling the pressure.With 40%saying they need to improve ROI and demonstrate attribution,marketing leaders are looking for ways to prove how hard every ad dollar works.According to eMarketer,its the#1 priority for CMOs today.Every markete

2、r knows they need to prove they can get results but attributing outcomes to what feels like a mountain of different touchpoints isnt easy.And the rules that work for digital and TV advertising dont always apply to Audio.The good news?Audio is now more measurable than ever.The conversion reports that

3、 became standard practice with digital media are becoming common for Audio advertisers.So getting a real grip on cross-device attribution and ROI is clearer than ever.In the past 18 months,Audio measurement has evolved dramatically,bringing new tools and AI enhancements that can maximize every dolla

4、r you spend.Heres everything you need to know,with the definitive guide to Audio measurement.40%OF CMOS SAY THEY NEED TO IMPROVE ROI AND DEMONSTRATE ATTRIBUTIONSource:How CMOs Are Maximizing ROI,eMarketer,Sept 20242025 Spring State of Audio 2DOAUIWHAT YOU CAN MEASURE INCH 12025 Spring State of Audio

5、 22025 Spring State of Audio 3UNCOVER AUDIOS TRUE IMPACT WITH THE METRICS THAT MATTERBRANDS ACTIVATE AUDIO CAMPAIGNS FOR GOALS ACROSS THE FUNNELSource:What Brands Want:How the Audio Industry Can Win Over Advertisers,Oxford Road,Q4 2024;Which funnel points do you predominantly measure?64%OF ADVERTISE

6、RS USE AUDIO TO DRIVE PERFORMANCE21%15%64%TOP-FUNNELMID-FUNNELLOWER-FUNNEL2025 Spring State of Audio 4Your Audio campaigns will drive tremendous results,but you wont know that unless you have the right attribution tools at your fingertips.Every investment needs a clear way to measure success,and Aud