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英敏特：2025亚太地区Z世代与Alpha世代消费趋势与市场机遇研究报告（中译版）（59页）.pdf

上传人： Kell****reet 编号：712578 2025-06-10 59页 7.29MB

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1、Next starts hereAsia-Pacifics Young Generations:Opportunities for growth from Gen Z to Gen AlphaEditors noteThis curated report synthesizes critical insights from Mintels latest research on Gen Z and Gen Alpha two generations reshaping consumer markets across Asia-Pacific.This document highlights ac

2、tionable opportunities to engage these digitally native,values-driven cohorts.If you struggling to connect with Gen Zs 8-second attention span,or wondering how Gen Alphas sensory needs will reshape product design,this report answers critical questions for brands targeting Asia-Pacifics youth:Why do

3、75%of Vietnamese Gen Zs say community support is non-negotiable?How can beauty brands win over Thai Gen Zs,where 49%boycott unethical companies?What nutrition innovations will Gen Alpha demand as digital natives(born 2010+)?Why 90%of Singaporean Gen Zs demand control over their lives (and how to giv

4、e it).This is a free report highlights,full report is only available for existing Mintel clients.If you are not a Mintel client yet,feel free to reach out to us for a free demo via 2Navigating adulthood:Southeast Asias Gen ZsTechnology cultivated a greater awareness of the world and the importance o

5、f their identity in Gen Zs fueling a desire for community,self-actualisation and control.Free highlight Summary,for full report,please log into Mintel client platform to read;if not a client yet,please reach out to us for a free demo.Meet Mintel Analyst I wrote this because young people especially G

6、en Zs are so often misunderstood and misrepresented.Too many reports treat them like a different species,rather than what they really are:regular human beings,younger versions of ourselves,coming of age in a more complex world.Adulthood has always been messy,but todays version arguably comes with mo

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根据报告的内容，本文主要概括了以下关键点： 1. **亚太地区年轻一代**：文章讨论了亚太地区年轻一代，特别是东南亚的Gen Z和Gen Alpha，他们正在重塑消费者市场。 2. **东南亚Gen Z**：75%的越南Gen Z认为社区支持至关重要，79%的马来西亚Gen Z有明确的价值观，90%的新加坡Gen Z希望掌控自己的生活。 3. **泰国Gen Z**：49%的泰国Gen Z抵制不道德公司，他们重视个人表达和真实性，对社交媒体影响下的外貌压力有强烈认同。 4. **Gen Alpha**：Gen Alpha面临独特的健康、营养和发展问题，需要针对性的干预来支持他们的成长和认知发展。 5. **产品创新**：文章建议开发感官友好、支持神经发育和有趣的食物解决方案，以满足Gen Alpha的独特需求。 6. **市场机会**：Gen Alpha将控制2029年全球数万亿美元的消费支出，对食品饮料行业产生重大影响。 7. **品牌策略**：品牌需要创造满足Gen Alpha饮食需求并吸引他们的产品，成为营养的守护者。 以上关键点涵盖了文章的主要内容，并引用了核心数据。
如何吸引东南亚的Z世代？ 泰国Z世代的美容消费趋势是什么？ 如何满足Alpha世代独特的营养需求？
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