GlobalPETS：2025年全球宠物行业趋势报告（中译版）（11页）.pdf

1、What can we expect from pet consumers and how will the industry evolve?2025 TRENDSPET INDUSTRYRESEARCHREPORTby GlobalPETS Projections indicate the global pet industry will grow from$320 billion(294B)in 2023 to$500 billion(459B)by 20301.This growth is fueled by premiumization,and an increasing focus

2、on pet wellness and longer pet lifespans.Ongoing economic constraints and a rapidly changing retail landscape,where nearly 80%of pet parents2 shop both in-store and online,demonstrate the need for retailers of all stripes to develop effective omnichannel strategies.Both direct-to-consumer(DTC)brands

3、 and more traditional pet businesses have a mutual interest in working across channels and expanding their marketing capabilities.Subscription-based models and delivery on-demand often involving partnerships with established food delivery platforms within the pet segment are gaining more ground as t

4、hey capitalize on consumer demands for ever-more convenient options.In addition,an increased awareness of the potential for expansion due to a rise in cat ownership,as well as gaps for innovative,nutritionally sophisticated and tech-driven new products within this market,present opportunities for gr

5、owth.This is a summary of this years key trends in the pet market as identified by GlobalPETS.Trend#1:Value-led premium products Trend#2:Striving for wellness and longevity Trend#3:Covering all the bases with omnichannel strategies Trend#4:Leaning into on-demand&subscription services Trend#5:Capital

6、izing on cat market opportunities 2 https:/ https:/ premium products In 2025,pet owners refuse to downgrade.They still want health-boosting,innovative productsbut they expect clear value for every euro or dollar they spend.“Shoppers are looking to ensure value for money in their pet purchasing.This