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1、knightfrank.co.in/research2025Knight Franks survey-based research report decoding home-buyers preferences and purchase decisions across Indias residential real estate market.Beyond Bricks:The Pulse of Home BuyingAbout the StudyKnight Frank Research surveyed 1,629 homebuyers across top eight cities o

2、f India,namely Ahmedabad,Bengaluru,Chennai,Hyderabad,Kolkata,Mumbai Metropolitan Region(MMR),National Capital Region(NCR),and Pune,to understand buyer preferences and behaviour.Representing diverse income levels and professions across generations1,the survey provides a comprehensive view of the evol

3、ving housing market.The insights highlight emerging trends,offering stakeholders a clearer understanding of the motivations behind home purchases,shifting buyer priorities,and the most sought-after property types across different markets.Respondent ProfileCity of Residence Income LevelBelow INR 0.5m

4、nINR 0.5mn to INR 1mnKolkataAhmedabadPuneChennaiNCRBengaluruMMRHyderabadINR 1mn to INR2mnINR 2mn to INR 5mnAbove INR 5mn27%25%20%18%10%12%13%12%12%13%13%12%13%1Baby Boomers:Born between 1946 1964,Gen X:1965 1980,Millennials:1981 1996,Gen Z:1997-2012GenerationProfession/OccupationSalaried-Private Job

5、Non-Professional-Shop-owners/Traders/Wholesale Dealers/BusinessProfessional-Doctors/Lawyers/CAs/OthersSalaried-Semi-Govt./Govt.JobHomemakerIndustrialist/ManufacturersRetiredMillennialGen ZBaby BoomerGen X28%24%12%12%11%7%6%55%4%10%31%Current Residence Current Residence Size 8%7%10%12%12%11%16%14%22%

6、26%32%30%1 BHKBelow 450 sq ft2 BHK450-800 sq ft3 BHK800-1200 sq ft4 BHK1600-2000 sq ftIndependent house,Above 2000 sq ftRow house1200-1600 sq ftDecoding Ownership Sentiment:Understanding the Preference to Own or Rent1Homeownership remains the dominant choice across India,with 80%of respondents prefe