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Placer.ai：2025年美国食品杂货行业趋势与消费者行为洞察报告（中译版）（13页）.pdf

上传人： Kell****reet 编号：710030 2025-05-27 13页 2.25MB

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1、 Table of Contents Table of Contents.2 A Study in Resilience.3 Growth in Aisle One.3 Visits Up,Dwell Time Down.4 Still in Stock.5 A Coastal Advantage.6 Fresh and Frugal on the Rise.7 The Discount and Premium Edge.9 WFH Fresh-Format Lunch Crunch.9 Salsa Surge.10 Less is More.11 Final Thoughts.12 Key

2、Takeaways:.13 2025 Placer Labs,Inc.|More insights at placer.ai|2 A Study in Resilience Brick-and-mortar grocery stores face an uncertain market in 2025.Rising food-at-home prices(eggs,anyone?),declining consumer confidence,and increased competition from discounters,superstores,and online shopping ch

3、annels all present the segment with significant headwinds.Yet even in the face of these challenges,the sector has demonstrated remarkable resilience growing its foot traffic and holding onto visit share.What strategies have helped the segment navigate todays tough market?And how can industry stakeho

4、lders make the most of the opportunities in the current market?This report draws on the latest location intelligence to uncover the trends shaping grocery retail in early 2025 highlighting insights to help key players make informed,data-driven decisions on store formats,product offerings,and more.Gr

5、owth in Aisle One The grocery segment has experienced nearly uniform positive year-over-year(YoY)growth over the last 12 months.This sustained performance in the face of inflation and other headwinds highlights the underlying strength of the category.2025 Placer Labs,Inc.|More insights at placer.ai|

6、3 Visits Up,Dwell Time Down What is driving this growth?Since 2022,the grocery segment has seen consistent overall visit growth that has outpaced increases in visits per location a sign that chain expansion has played a key role in the categorys success.But the average number of visits to each groce

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本文分析了2025年早期 grocery retail 的趋势，揭示了该行业在面临挑战时的韧性。尽管食品价格上涨、消费者信心下降和来自折扣店、超市和在线购物的竞争，但杂货店的人流量和市场份额仍在增长。文章指出，传统杂货店虽然仍占主导地位，但逐渐失去了市场份额，而被预算型和健康型杂货店所取代。此外， Hispanic-focused grocers 也显示出稳定的增长。在地区上，西海岸、东北部、中大西洋地区、佛罗里达和密歇根的杂货店访问量最大。在 store formats 上，小型杂货店的访问量增长最快，表明了便利性和紧凑空间的吸引力。总的来说，文章强调了数据驱动的决策在帮助杂货店在竞争激烈的市场中保持领先地位的重要性。
" grocery stores in 2025:" How are they faring against online shopping and discount stores? "Shorter trips to grocery stores:" What's driving the trend and how are stores adapting? "Fresh and ethnic grocers on the rise:" Which products are resonating with consumers and why?
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