VML：2025未来健康：医药营销五大宏观趋势研究报告（英文版）（18页）.pdf

1、A REPORT BY VML HEALTH&VML INTELLIGENCEThe 5 Macro Trends Every Pharma Marketer Needs to Know Now HEALTH FUTURES2VMLs Future 100 report identifies 100 trends reshaping the marketplace in 2025 and beyond.Examining these through a health lens reveals a thrilling,unpredictable future poised to disrupt

2、our expectations.2025 is the year of consumer contradictions:craving stability and human connection yet embracing the blurring lines between humanity and technology.Economic instability forces considered spending,but health remains a priority.Consumers want brands to be humble yet extravagant,practi

3、cal yet entertaining.The virtual escape is in full swing,with younger generations prioritizing virtual spaces and connections.(49%of Gen Z thinks real life is overrated.)While technology and AI continue to streamline healthcare there is a renewed demand for more analogue in health with an increasing

4、 need for face-to-face interactions and sensory engagement.In health,aligning marketing with these shifting sentiments is crucial.Whether raising awareness,improving access,or empowering well-being,brands must create lasting,positive impacts that meet our audiences where they are,and connect with th

5、em for life.Heres our pick of the 5 key trends driving the future of health marketing and how to leverage them.H E A LT H F U T U R E SThe 5 Macro Trends Every Pharma Marketer Needs to Know Now Welcome HEALTH FUTURES3R E A L I T Y S H I F TBlended Realities,Blurred Priorities The TrendYounger genera

6、tions,particularly Gen Z,are exploring reality-shifting practices immersing themselves in alternative virtual experiences,from metaverse interactions to AI-generated storytelling.This shift is fueled by a desire to manifest better futures,cope with uncertainty,and redefine personal identity.Implicat